Can I Get A Cold Can of Cannabis Coca-Cola?
As the most popular soft drink on the planet, Coca-Cola already promises a fizzy lift with that ideal combo of sugar and caffeine. Can you imagine how much MORE delightful an ice-cold Coke would be infused with a little cannabis?
Bloomberg reports that the all-American beverage giant is in talks with publicly-traded Aurora Cannabis to develop drinks containing CBD, though the company warily hedges that sipping a can of CannaCoke with your burger and fries could be a long ways off.
“We are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world,” Coca-Cola spokesman Kent Landers said in an emailed statement. “The space is evolving quickly. No decisions have been made at this time.”
That hasn't stopped the speculation in the markets: Aurora’s shares surged to as high as 23 percent after the announcement Monday morning, and other cannabis stocks ticked up as well: Canada's Tilray Inc. saw a 9.4 percent leap after Coke mentioned it would target the possible products to our neighbors to the North.
The soda titans wouldn't be the first company to mix up its drinks with the herb: The makers of Corona beer and Svedka vodka have recently thrown their weight behind Canadian cannabis company Canopy Growth with a $4 billion cash infusion, and Heineken now serves up a THC-laden beer under the Lagunitas craft brew brand (available only in California, bummer.)
Since CBD is currently unregulated in the U.S., Coca-Cola could have an easier time bringing its cannabis dream drink the shelves, though experts say they'll likely wait until prohibition ceases.
Still, the news brings new meaning to the phrase "Have a Coke and smile," doesn't it?